The conference Config 2025 by Figma marked a major turning point in the world of digital design. Among the most significant announcements, Figma Sites has particularly attracted attention: a tool that promises to transform your models into real responsive, interactive and publishable websites... without writing a single line of code.
But is this revolution ready to dethrone no-code giants like Webflow or Framer? Here is a complete analysis of this new era of design proposed by Figma and studied by our Webflow agency.
Figma Sites: what are they?
Figma Sites is the brand new tool integrated into Figma that allows you to design, customize and publish websites directly from your design files. What used to be a prototyping space is now becoming a true web publishing environment.
Key features announced:
- 🎨 Integrated responsive design : with the use of auto-layouts, grids and breakpoints.
- ⚙️ Code-free interactions : possibility to add animations and user behaviors directly into your components.
- 🧠 Code generation with Figma Make (IA) : convert mockups into code using natural language commands.
- 🧩 Native plugin ecosystem : enrich your sites with visual and functional extensions.
- 📱 Automatic mobile optimization : your designs are ready for all screens as soon as they are created.
- 🔜 Integrated CMS in preparation : announced as a future addition to manage dynamic content.
Figma Sites vs Webflow: what should you choose?
Even though Figma Sites promises great freedom for designers, there is still a long way to go before reaching the maturity level of Webflow, the current no-code web reference.
Concrete Figma Sites use cases
Figma Sites opens up new possibilities for designers and digital teams. Here are a few scenarios where this tool can already make a difference.
1. Creating a Freelance portfolio
An independent designer can now publish his site directly from his models, without going through a developer or a platform like Webflow. Time saver and total autonomy.
2. Landing page for a marketing campaign
For a one-off campaign, Figma Sites allows you to create and put a dedicated page online in a few hours, while staying in an environment known and mastered by designers.
3. Temporary showcase site or MVP
Useful for a startup or a project in the test phase, Figma Sites allows you to publish a lightweight version of a site, without technical difficulties or dependence on a back-end.
4. Prototypes testable in real conditions
Instead of presenting a simple model, Figma Sites allows you to share a functional version, accessible via a URL, testable on desktop and mobile. An asset for obtaining concrete user feedback.
Ecosystem and compatibility: Figma in a flow No-code global
Figma Sites does not replace existing no-code platforms, but does integrates intelligently.
Complementarity with Webflow or Framer
A project started in Figma Sites can be further developed in Webflow (to benefit from a Advanced CMS, of a full SEO control Or ofcustom animations) or in Framer for more advanced interactions.
Integration into a automated workflow
Figma Sites can partner with Make (ex-Integromat) or Zapier to create dynamic flows : integration of databases, synchronization with marketing tools, forms connected to CRMs.
To one 100% Figma stack
With the arrival of Figma Make, Figma laid the foundations for a complete environment: designing, contents, publication. If the SEO and CMS functions evolve, we can imagine a Fully Figma workflow, from the idea to the online site.
Figma Sites and artificial intelligence
The integration of AI via Figma Make is one of the major advances presented during Config 2025.
Generation of visual components
From a simple text query, Figma Make can generate ready-to-use blocks: headers, buttons, product grids... without having to build them manually.
Structure suggestions HTML
Figma Make can analyze a model and propose a optimized code structure, ready to be used in Figma Sites.
Responsive automated
The AI automatically adapts blocks for different screen formats, making it easy to create responsive designs with no extra effort.
Figma Sites and the SEO : what are the limits today?
Current limitations
Figma Sites does not yet offer the essential elements for a successful SEO strategy:
- No beacons semantics customizable (H1, H2...)
- No management of meta tags (title, description)
- Impossibility to change the alt tags Pictures
- No tool to generate a Sitemap
- No management of redirects or canonical tags
Possible use cases despite everything
Figma Sites may be suitable for sites where the SEO is not a priority :
- Limited-time campaign pages
- Landing pages distributed via advertising
- Prototypes or internal tests
Comparison with Webflow
Webflow remains much better for natural referencing:
- Fine management of technical SEO
- Automatic generation of sitemap.xml
- Optimization of tags, titles and performances
- Simple integration with Google Analytics, Meta Pixel and other tracking tools
What is the future for Figma Sites?
With Figma Sites, Figma is not only looking to compete with no-code tools. It offers a unified experience where design, collaboration, and publishing live in one and the same space.
If the integration of a robust CMS, better SEO support, and business logic are required, Figma could become a central player in no-code — especially for designers who want to go fast and far, without depending on a developer.
A look back at the key announcements of Config 2025
Add a section that resumes The other strong announcements made during the conference, to replace Figma Sites in the global context:
- Figma Make (AI) : intelligent code generator integrated into Figma. Explain how this impacts team productivity.
- Improved Auto Layout : more fluid, more accurate, advanced breakpoint management.
- Variables in global mode : colors, fonts and styles that can be reused throughout a project.
- Enhanced Dev mode : to facilitate the transition between design and development (handoff).
- GitHub integration : for better monitoring of design/dev versions.
- Figma Slides : a tool for creating collaborative presentations directly in Figma.
👉 But : show that Figma becomes a all-in-one platform, well beyond the simple design tool.
FAQ — Everything you need to know about Figma Sites
What is Figma Sites?
Figma Sites is a Figma feature that allows you to create and publish websites from design files, without using code. It is a direct response to the growing needs of the no-code market.
How do I use Figma Sites?
From a Figma file, you can activate the “Sites” option, customize your components, add interactions, and publish your site in a few clicks. Figma automatically generates the code and offers a direct online layout.
Is Figma Sites replacing Webflow?
Not yet. Figma Sites is young and does not yet have all the advanced features of Webflow (CMS, SEO, conditional logic). However, it is perfect for quick or visual projects.
Can we do responsive design with Figma Sites?
Yes, the tool is based on Figma's responsive capabilities (auto-layout, constraints, etc.) and manages the adaptation on mobile/tablet in a fluid manner.
What types of projects is Figma Sites suitable for?
- Portfolios
- Landing pages
- Simple customer projects
- High fidelity prototypes to be published
- Light-weight interactive experiences
Conclusion
Figma Sites is a major breakthrough for all designers who dream of moving from design to finished product without relying on development. Although it does not yet replace Webflow for complex projects, it is already establishing itself as a An essential tool for creatives, with a promising future.
👉 Follow closely the evolution of Figma Sites, because there is every reason to believe that this is one of the most ambitious projects on the platform to date.
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