Synqro SEO Playbook: Beginner Level in SEO

The objective: to understand the SEO basics, choose keywords achievable with Ubersuggest and google, then produce a solid draft thanks to Prompts clear.

It's all written for one beginner profile, with examples, of templates And Checklists.

By applying these three steps, you are asking 80% of foundations of content that can be Position and convert.

1) Principles & foundations

1.1 What is really the Content SEO

The Content SEO consists in putting the Good page In front of the Good person, at Good time. The role of contents : bring a Clear answer To a search intent. If the intent is well understood and the page well structured, you increase your chances ofappear (impressions), to be clicked (CTR), then to be useful (time spent, conversions).

1.2 The Three pillars in simple terms

• Technique : a site swift, mobile-friendly, indexable (sitemap, robots), steady (HTTPS, errors minimized). Without that, even a Great article will not appear.
• On-page : The page itself — Title, meta description, H1/H2/H3, contents, pictures (names + alt), internal networking, Slug legible. It's your Playground in this guide.
• Off-page : what the rest of the web says about you (Backlinks, quotes, brand signals). It's not essential to get started, but it's determining in the medium term.

1.3 The value chain SEO applied to a page

Crawl → Indexing → Position → Click (CTR) → Conversion.
If the page is not not indexed, she Does not exist for Google. If the Title is unclear, the CTR is weak. If the page Does not help not the user, the conversion fall. Reinforcing a link reinforces the whole.

1.4 Understand the research intentions

• Informational (I) : understand a subject (What is..., How...).
• Commercial (C) : compare and evaluate (better..., comparative, vs).
• Transactional (T) : act now (prizes, purchase, testing, demo).
• Navigational (N) : access a mark Or a site accurate.

Reading SERP :

• Guides/definitions → intention I
• Comparatives/tops/“vs” → intention C
• Product/price/demo pages → intention T

1.5 What google Expect your page

• Relevance : One page = one intention. Reply directly to the question.
• Clarity : explicit titles, Hierarchy Hn legible, short paragraphs, concrete examples.
• Credibility (E-E-A-T) : visible expertise (sightings, catches, springs), Author identified, content Up to date.
• Experiment : speed, tremblant, useful media, readability (contrast, line spacing).

1.6 Mini-glossary (useful on a daily basis)

Keyword/query : what the user types • Volume : estimated searches/months
SD (SEO Difficulty): organic competition (0—100)
‍SERP : Google results page
‍DAD : Other questions asked.
CTR : click rate.

1.7 Checklist “ready to ransom” (single page)

• H1 clear and unique
• Title with main keyword + Benefit
• Meta description Concise with CTA slight
• H2/H3 logical (no leap H2 → H4)
• Angles of SERP cutlery + FAQS useful
• 3—5 internal links To relevant pages
• Images properly named + alt descriptors
• Page swift and mobile-friendly
• CTA aligned (newsletter, test, demo, contact)

1.8 Mistakes frequent to avoid

Keyword stuffing, intros waves, duplicates of topics (Cannibalization), Decorative FAQ, promises Too commercial in the title, Tables without context, paves of text without subtitles.

2) Searching for queries (Ubersuggest + Google)

Objective : build a priority list of keywords, mapped to the intent, grouped into clusters, then translated into editorial briefs actionable.

2.1 Start simply with 3 to 5 Seeds

Choose 3 to 5 initial keywords close to your offering.
B2B examples: management application, project management tool, project management.
These Seeds are used to deploy the tree in Ubersuggest : variations, questions, comparisons, Prepositions.

2.2 collect the key data in Ubersuggest

For each Seed, get: Monthly volume, SD, Related ideas, Questions, Comparisons, Prepositions.
Export everything in CSV.
Les volumes Are orders of magnitude, not absolute truths; the SD Report it Relative difficulty.

2.3 Clean and normalize The CSV

• Remove The duplicates, harmonize the variations (singal/plural, accents).
• Add 3 columns manuals: Intent (I, C, T, N), Content type (guide, comparison, landing, sheet, case study, FAQ), Funnel (TOFU, MOFU, BOFU).
• This structuring Align SEO and Business and facilitates the prioritization.

2.4 Calculate a priority simple (formula)

Priority = (Volume × Weight_Intent)/(SD^1.2)

Intent weight recommended: I = 1.0 • C = 1.2 • T = 1.4 • N = 0.6.
SD interpretation : at the beginning, aim SD 30—40 (up to 45 if you already have someauthority).
Objective: to obtain first results quickly, not aim at ultra-competitive terms.

2.5 Sheet example Keywords Master

Columns : Keyword, Volume, SD, Intent, Funnel, Expected content, Cluster, Target page, Priority, Notes.

Examples

• management application — Volume 2900 — SD 39 — Intent C — Funnel MOFU — Contents comparative/landing — Cluster App management (hub) — Page /app-management — Priority 7.2 — Notes: PME angle, integrations.
• project management — Volume 8100 — SD 47 — Intent I — Funnel TOFU — Contents guidebook — Cluster Project management (hub) — Page /project-management-guide — Priority 6.1 — Notes: pedagogy, SaaS examples.

2.6 Switch lists to one editorial architecture

Create Clusters : one main page (hub) whom synthesizes the subject and brings a comparative/guide, then satellite pages Who dig variations with strong intent.
Ex. for management application :

• Hub : Management application: comparison & guide
• Satellites : Management application gratis • Best management application SMES • Management application Open source • Management application tremblant, etc.

This structure Respond finely to the needs and reinforces the thematic relevance.

2.7 Read the SERP Like a pro (no jargon)

For each keyword Priority, open the SERP (private browsing) and note:

1. Dominant type of content

• Guides/definitions → I
• Comparatives/tops/“vs” → C
• Product/price/demo → T

2. Title patterns

• Recurring words: tastier, comparative, gratuitous, vs
• Formats that win: Top 10, Complete guide, Checklist
• Promises: clear benefit (time saving, simplicity, ROI)

3. Angles and criteria

• prix, integrations, security, ease of use, strut
• Objections treated: hidden costs, migration, Getting started

4. SERP features

• Featured Snippet : what shape (paragraph 40—60 words, roster, tableau)?
• DAD (Other questions asked): list 6—10 questions relevant.
• Related searches : ideas of Long tail.

But : produce a page that Check off all the essentials Observed + your unique value (captures, concrete criteria, comparator, Templates).

2.8 Transforming the SERP into editorial brief

Brief template (to be copied)

• Page/URL :
• Main query :
• Close variants (3—5) :
• Intent (I/C/T/N) :
• Business objective (traffic/MQL/test/demo):
• Central angle (problem → solution):
• Expected evidence (captures, cases, data):
• Hn structure (H1/H2/H3):
• FAQS (6—10 questions) DAD):
• CTA (primary/secondary):
• Internal networking (incoming/outgoing):
• Media (images, video, diagrams):
• On-page SEO (title, meta, slug, alt, schema):

2.9 Concrete example (keyword: free management application)

• Intent : Commercial
• Type : Comparative/Listicle
• Objective : Generate tests
• Angle : Helping an SME to choose without wasting time
• H2 : Selection criteria • Top 10 tools • Comparative table • Limits of free • Freemium alternatives • Next steps
• FAQS : Free vs Freemium • limits (users/storage) • Security/RGPD • integrations • hidden costs
• CTA : Try for free • Request a guided demo

2.10 Practical tips (saving time)

• Avoid cannibalization : one topic = one page.
• Long tail : keep it on the same page so consistent; if not, satellite.
• Featured Snippet : add a Paragraph definition (40—60 words) or a roster Who answers exactly.
• Trace your choices In the Keywords Master (prioritization, explanation to the team).

2.11 Small traps To avoid

• Let yourself be guided uniquely By the volume.
• Ignore theintention And the type of page who actually wins.
• Copy the structure of a competitor without original value.
• Publish a Hub without foreseeing the satellites (and the mesh).
• Writing before you have a Clear brief.

3) SEO Prompts (GPT): of plan At Draft

Principle : theAI speeds up; you Guarantee the Accuracy, the voices And the worthiness.
Workflow : Plan Hn → Writing section by section → FAQS → titles/meta → verifications → rewrite tone/voice → on-page optimizations.

3.1 Rules before “prompt”

• One page = one intention (say it).
• Public targeted + format (guide, comparison, fact sheet, case study).
• Constraints clear: Hn, length, readability, examples, Tables, FAQS.
• Ask for concrete elements : criteria, steps, “To remember” boxes.

3.2 Prompt Plan Hn (lock the structure)

Ask for: one H1 unique, of H2 chapters, of H3/H4 for sub-sections, a FAQ section (6—10) DAD), 2 variants Of plane (angles) different), Markdown or simple structured text.
Why? The plan = 50% of work. It aligns intention, substructure, depth.

3.3 Prompt Long form draft (v1)

Required context: public, intention, format.
Requirements: 2000—2500 words, H1 clear, meta 145—155 characters, introduction engaging, H2/H3 structured, rosters, examples, Comparative table so relevant, FAQ 6—10 Q/A, conclusion with CTA.
Prohibitions: keyword stuffing ; prefer synonyms and entities.

3.4 Prompt Optimized FAQ

Ask 8—12 questions useful (style) DAD), answers 80—120 words, Instructional tone, without jargon.
Instructions: not redundant with the body of the text, clarify : limits, criteria, steps, frequent mistakes, Alternatives.

3.5 Prompt Improvement from competitors (without plagiarism)

Provide Key passages Of 2 best pages. Ask for a paraphrase in depth + upswing : more clear, plus concrete, plus useful.
Add: examples, criteria, micro-conclusions one sentence per section.
Remind: Prohibition of copying, value Original required.

3.6 Prompts utilities very practical

• Titles/Meta : 5 titles (50—60 characters) + 5 metas (145—155), keyword at the beginning so natural, Benefit clear, oddity measured.
• PAA → FAQ : transform a list of DAD in FAQS structured of 8—10 questions.
• Semantic field : provide terms/entities (semantic tool) and ask to insert naturally in the relevant sections.
• Comparative table : 7—10 tools, 5 weighted criteria (ex. price 25%, integrations 25%, facility 20%, Support 15%, Security 15%), Final grade + commentary short.

3.7 Acceptance criteria Of a draft

• Readability : sentences Short, frequent subtitles, rosters.
• Structure : H1 unique, H2/H3 logical, transitions clear.
• Contents : examples, criteria, actionable steps, objections handled.
• Value : framed “To remember”, tableau If comparison, FAQS useful (not decorative).
• On-page : Title/Meta calibrated, Slug clean, internal links (3—5), external sources credible if numbers.
• Finishes : Professional tone, CTA visible (up/down).

3.8 Examples fast applications

Intro (keyword: management application)
Choose one management application can quickly become a headache: dozens of tools are the same, prices are unclear, and promises contradict each other. This page gets to the point: selection criteria, Clear comparison and FAQS to avoid pitfalls. In fifteen minutes you will know which tools Try it first and what to focus on to Save time.

Three possible H2 (comparative)

• Selection criteria essential for a SMES
• Top 10 Of management applications To be tested as a priority
• Comparative table : prizes, integrations, ease of use, strut, security

Three useful FAQ questions

• Free vs freemium, what is the real difference?
• how compare quickly Three tools Without spending a week ?
• Which risks Of a tool gratuitous For the security And the confidentiality Of data ?

3.9 Mistakes current & quick fixes

• Requiring a density (ex. 5%): replace with semantic relevance + synonyms.
• Intro long and wave : 2 short paragraphs = problem, promise, plan.
• FAQS generic: replace with DAD Real + actionable responses.
• Comparative without criteria : impose 5 weighted criteria + vindication in 1 sentence.

3.10 Proofreading process before integration Webflow

1. Read aloud → fluidity.
2. Alignment H1/Title/Meta With theintention.
3. “To remember” boxes when it's a long time.
4. FAQS non-redundant and really useful.
5. 3—5 internal links → pillar/complementary pages.
6. Images lightened + alt descriptive.
7. CTA visible in high (or very early) and in stockings of page.

3.11 Practical case guided (10 minutes)

1. Choose a priority keyword (Master keywords).
2. Open the SERP : note dominant type, Title patterns, 3 criteria recurring.
3. Write a Brief (1 page).
4. Generate 2 Hn plans (A/B variants) and choose.
5. Request a draft 2000—2500 words.
6. Generate a FAQ 8—10 Q/A.
7. Propose 5 titles + 5 metas.
8. Improve: more concrete, clearer, more useful.
9. Add a tableau so relevant.
10. Finalize: internal links, CTA, images & alts.

You already have the basics: intention, achievable keywords and solid drafts.

From here, we go on Execution mode. The objective of this second half of the Playbook is simple: to turn a good article idea into a Webflow page whom Ranke, Generates clicks and converts.

4) Web writing & on-page optimization within SYNQPRO

4.1 The fundamentals On-page (reminder, action-oriented)

• H1 unique : clear, main keyword included, legible promise.
• H2/H3 : logical structure (no jumps H2 → H4), semantics rich.
• Title (50—60 cars. ): keyword as soon as possible + Benefit concrete.
• Meta (145—155 car. ): keyword, Benefit, CTA soft.
• Slug : short, descriptive, words separated by hyphens.
• Media : filename description + Alternative text direction-oriented (no jamming).
• Internal links : 3—5 worms Pillar pages / related topics.
• External links : 1—3 credible sources (proof, credibility).
• FAQS : 6—10 questions Paa-like whom Add of value.
• CTA : visible early (or sticky) + reminder in stockings of page.

4.2 Right panel SYNQPRO : field by field

• Title : write 3 variants, choose the strongest one (keyword + benefit).
• Meta description : respond to theintention in one sentence, finish through a micro-incentive (“Discover...”, “Compare...”).
• Slug : resume the keyword without superfluous items (e.g. free-management-application).
• Tags / Categories : thematic coherence (used for mesh And to filters from blog).
• Main image : ratio 1200×630 min; compress (WebP/jpeg), alt descriptive.
• Authors/Dates : credibility, freshness.
• Excerpt : 1—2 sentences Claires, reusable in social/newsletter.

4.3 Hn without headaches (and without over-optimization)

• H1 : “Management application: a complete guide to choosing the right one”.
• H2 : chapters (Selection criteria, Comparative, Table, Limits of free, FAQS).
• H3 : subsections (prix, Integrations, security, etc.).
• Rule : each Hn shalt announce What will the reader learning.

4.4 Internal networking Who moves the needle

• Upstream : link to the Hub page of the cluster.
• Lateral : link to variations (ex. gratis, SMES, Open source).
• Downstream : link to BOFU pages (price, demo, case study).
• Natural anchor : give preference to descriptive anchors (not “click here”).

4.5 Editorial quality (E-E-A-T in practice)

• Concrete examples, catches of the tool, mini case customers.
• Precision : no invented figures; if given, stream.
• Signature : submitter identified, contextualized expertise (function, role).
• Updates : date of Shift visible if the article evolves.

4.6 SYNQPRO Ready Checklist

• Title/Meta validated • H1/H2/H3 clean • Slug Ok
• Images compressed + Alts • Links tested
• FAQS useful (PAA) • CTA well placed • Readability tremblant

6) Semantic enrichment with 1.fr (objective 75—90%)

6.1 Why it's key

A good article meets the intent; a wordperfect article also covers co-occurrences and entities expected by the subject. 1.fr helps you complete this semantic field without falling into the Stuffing.

6.2 6-step process

1. Coller the almost final text in 1.fr (correct language/engine).
2. Lister the proposed terms and the shelve :
   • essentials → to be integrated into H2/H3 + start of articles.
   • Relevant → to be distributed organically in the body.
   • Optional → to be placed in FAQS, legends or examples.
3. Rewrite locally : don't change what useful paragraphs.
4. Add 2—3 clarifications or examples for each addition.
5. Ironing in 1.fr → aim 75—90% (green zone, without forcing).
6. Read aloud → fluidity foremost.

6.3 “Clean” integration (without cumbersome)

• Synonyms > rehearsals.
• Entities concrete (e.g. integrations, RGPD, strut) > catchall words.
• Breakdown : not everything in the intro; think FAQS, legends, framed.

7) Indexing via Google Search Console

7.1 Request for indexing (express procedure)

1. Open Search Console → ownership of the domain.
2. Inspect the URL of the article (field at the top).
3. Si not indexed → Request indexing.
4. Relier the new page since 2—3 pages Existing Strong (internal mesh).
5. Verify in the tab Pages/Cover the following days.

7.2 Common cases & fixes

• Crawled, not indexed : improve quality, mesh, freshness (small changes).
• Discovered, not indexed : Sitemap Up to date + ties visible internals.
• Soft 404 : flesh out contents, specify intention, avoid duplicates loved ones.
• Excluded by noindex tag : check settings (or template inheritance).

7.3 Best practices

• Publish in same time The Hub page and 1—2 satellites to strengthen the theme.
• Update the Sitemap (Webflow manages it, but check the URL).
• Avoid major changes within 72 hours of the request (stability).

8) Titles & Meta : SEO + CTR

8.1 Principles

• Title : 50—60 characters, keyword early, Benefit explicit.
• Meta : 145—155 characters, respond to theintention + CTA discreet.
• Coherence Title ↔ H1 : close but not necessarily identical.
• Anti-clickbait : promise kept on the page.

8.2 Formulas that work

• guidebook :”[Keyword] : Complete guide to [benefit]”
• Comparative :”Best [Keyword] : Top [X] + criteria”
• Problem → solution :”[Keyword] : [action verb] without [friction]”
• Question :”How to [verb] [keyword] without [problem]?”

8.3 Examples (to be adapted)

• Title :”Management application : the guidebook to Choosing well”
• Meta : “Compare the best management applications : criteria, tableau and FAQS. Save time and avoid the pitfalls.”
• Title :”Project management : simple method in 7 steps”
• Meta : “Apply a clear method : roles, tools, deliverables, examples. Action plan ready to use.”

8.4 Improvement CTR (quick iterations)

• Add a angle : “SMEs”, “2025”, “without code”, “free”, “checklist”.
• Insert a figure believable (Top 7, 5 mistakes).
• Questioning the promise: “Ready to Save 10 hours/week ?”

8.5 Checklist Titles/Meta

• Lengths Ok • Key word present
• Benefit clear • CTA subtle
• Coherence with H1 • Sans Clickbait

9) Measurement, monitoring & iterations (the real lever)

9.1 Minimal dashboard

• Search Console : printouts, Clicks, CTR, Position through query/page.
• GA4 : Commitment (scroll, time), Conversions (tests, demos, contact).
• Tracking sheet : shares sockets, dates, hypotheses, scores.

9.2 Reading In stages

• Position 8—20 : reinforce On-page (Hn, semantics 1.fr), internal networking, enrich FAQS.
• Position 4—8 : Title/Meta to Win CTR, adjust intro and summaries.
• Position 1—3, low CTR: Title/Meta Not enough desirable → rework promise.

9.3 Decisions rapids (cadences)

• Hebdo : micro-adjustments (Title/Meta, FAQ, link anchor).
• Monthly : semantic enrichment, addition of a “definition” paragraph, tableau.
• Quarterly : smelting duplicates (cannibalization), origination of satellites.

9.4 Diagnosing Cannibalization

• In GSC, filter by query, look multiple URLs for the same term.
• If two pages Share The same intention : merge or differentiate (new angle).

9.5 Optimization runbook (sequence)

1. Identify pages 8—20 (page 1 potential).
2. Analyze SERP updated (titles, angles, PAA).
3. Optimize : Title/Meta, Hn, 1—2 paragraphs in addition, FAQS.
4. Strengthen internal linking (from pages) Strong).
5. request indexing if changes significant.
6. Measure unto D+14/D+28 → keep or test Variant B.

10) Appendices : checklists & templates ready to copy

10.1 On-page checklist (publication)

• H1 unique and clear
• H2/H3 logical, Hn Not skipped
• Title 50—60 cars. , keyword + Benefit
• Meta 145—155 car. , CTA unobtrusive
• Slug short, descriptive
• Internal links (3—5) + external (1—3)
• Images compressed + alt
• FAQS 6—10 useful Q&A
• CTA up and down

10.2 Editorial Brief Template

• Main query ; variants (3—5)
• Intent (I/C/T/N); purpose (traffic/MQL/test/demo)
• Angle (problem → solution); proofs (captures, cases, data)
• Structure H1/H2/H3; FAQS (DAD)
• Meshing (incoming/outgoing); media
• Title/Meta/Slug (3 Title/Meta variants)

10.3 Internal mesh model

• Upstream (hub) : link to the Mother page Of the cluster
• Lateral (siblings) : 2—3 variations Associates
• Downstream (BOFU) : prizes, demo, case studies
• Anchor : descriptive, Natural

10.4 Titles/Meta template (5 quick ideas)

• ”[Keyword] : Complete guide to [benefit]”
• ”Best [Keyword] : Top [X] + [criteria]”
• ”[Keyword] : [action verb] in [X steps]”
• ”[Keyword] : avoid [error], win [benefit]”
• ”[Keyword] : Checklist ready to use”

10.5 Editorial routine (weekly/monthly)

• Hebdo : publish 1 item, adjust Title/Meta 1—2 pages, mesh.
• Monthly : enrich 2 items (1.fr), merge so cannibalization.

Conclusion & next steps

You now have a complete process, of the search queries Until the readout from performances, through theon-page optimization, the Webflow publishing, thesemantic enrichment (1.fr) and theindexing.

The key is not perfection at first draft, but short execution loop :

Choose → Write → Optimize → Publish → Enrich → Indexing → Measure → Iterate.

Immediate action plan (7 days)

• Day 1 : select 1 cluster priority (1 hub + 2 satellites) via your Keywords Master.
• Day 2 : write them briefs and validate 2 Hn plans per page.
• Day 3—4 : produce the drafts (sections + FAQ), prepare Titles/Meta.
• Day 5 : optimize On-page within SYNQPRO (Hn, mesh, media).
• Day 6 : Publish within Webflow (QA responsive, perfs, alts).
• Day 7 : pass in 1.fr (aim 75—90%), Request indexing.

Sustained pace (4—8 weeks)

• Hebdo : 1 new content + 2 lightweight optimizations (Titles/Meta, FAQ, internal links).
• Monthly : 2 enrichments semantics, creation of 1 satellite page, smelting duplicates if cannibalization.
• Quarterly : review of Clusters (angles, SERP, BOFU opportunities), added items proofs (cases, captures, tables).

Fast decision thresholds

• Position 8—20 : reinforce Hn, FAQS, mesh ; add 1—2 targeted paragraphs.
• Position 1—3 buts Low CTR : rework Title/Meta + intro (clearer promise).
• Requests shared by multiple URLs : Merge or Differentiate (new angle).

The objective : install a routine simple and measurable. By repeating this loop on each cluster, you will see your progress. printouts, your CTR, then your tests/demos.

Start with a first topic today, apply the entire loop, and optimize in small steps: this is how SEO traction sets in and builds up.