background
Long seen as a platform that offers freelancers, Koïno was too often compared to job boards or traditional platforms.
The company therefore needed to reposition its services and enhance its human support.
We took advantage of the redesign of the site to rework the existing brand and modernize Koïno's image.
Challenges identified
01
Building a clear message on the diversity of Koïno's activities
02
Modernizing the brand image while keeping the existing foundations
03
Create programmatic landing pages for talent recruitment
.webp)
Our Synqro approach
Clarify
01
Organization of personas, services, key messages and data to be found on the site
Create
02
Complete configuration of the CMS to create new landing pages in a few clicks
Activate
03
Connecting the site and AI tools to create more interaction and increase production capacity
.webp)
.webp)
.webp)
.webp)
Results
80+
landing pages created automatically
X2
Conversion rate
1st
AI agency on Google
The customer's opinion
.webp)
“The Synqro team showed remarkable patience throughout the process. At each stage, they took the time to fully understand our needs, our constraints and our feedback, without ever rushing or giving in to the easy way.”
The team on this project
James Brunetto
Co-fondateur & CEO
Nathan Lhomme
Co-fondateur & COO
.webp)
Dantin Durand
Développeur Full-stack