Webflow Beginner's Guide: Step-by-Step Tutorial and Full SEO

Progression is designed for beginners: you start by understanding what users are looking for (Ubersuggest + Google), you write effectively (prompts ready to use), you optimize on-page (Titles, Hn, meta, links, alt, FAQ), you start by understanding what users are looking for (Ubersuggest + Google), you start by understanding what users are looking for (Ubersuggest + Google), you write effectively (prompts ready to use), you optimize on-page (Headings, Hn, meta, links, alt, FAQ), you process the performance (images, lazy, FAQ), you process the performance (images, lazy, video), you process the performance (images, lazy, video), you enrich the semantic field (1.FR), then you publish and request indexing in the Search Console.

Each step is sequenced, with an estimated time, clear actions, and examples. By following the thread, you arrive at an “SEO-ready” page in a minimum of back and forth and without unnecessary jargon. You can then replicate the process for your future pages (services, landing pages, blog posts).

Who is this Webflow guide for and why?

• Webflow Beginners (freelancers, creators, students, entrepreneurs) who want a simple and repeatable process to go from a page idea to an online and optimized result.
• Marketers/founders who need acquisition-oriented pages (landing pages, service pages, articles) without depending on a developer.
• Content/SEO teams Who want standardize production (keywords → editorial → on-page → media → publication → indexing) with Checklists And Prompts easy to reuse

Why this webflow beginner's guide?

‍Because it brings together in a single document the Webflow fundamentals (publisher, CMS, publication) and SEO best practices applicable immediately : Hn structure, meta, alt, schemas, diagrams, FAQ, images/video performance, semantic optimization, and indexing. Result: beautiful pages and efficient, ready to rank.

Discover now the first part of the guide, which is focused on the part Webflow SEO.

Step 1: Research keywords with Ubersuggest & Google

Objective: Identify the best keyword opportunities to create content that is relevant, optimized and able to position itself at the top of search results pages (SERPs).
Estimated time: 30 to 45 minutes.

1.1 Using Ubersuggest

a) Search volume analysis

• Action: Search for relevant keywords related to your theme on a tool like Ubersuggest (or SEMrush, Google Keyword Planner, etc.).
• Purpose: Obtain data on the monthly search volume for these keywords to understand user demand. A high monthly volume indicates that a significant number of Internet users are looking for this term.

Example of results:

Keyword Monthly volume SEO difficulty (SD) management application 2 900 searches per month 39 (average) project management 8 100 searches per month 47 (quite high)

Advice: Choose keywords with a large volume (> 1,000 monthly searches) and measured competition. In general, an SEO difficulty < 50 remains accessible for a well-optimized site.

b) Identify the level of competition (SEO Difficulty)

The SD estimates the competitiveness of the keyword. An SD low to moderate will be easier to aim.

• Action: Prioritize keywords with an SD between 30 and 50.
• Purpose: Find reasonable opportunities to build traffic without running into very powerful sites right away.

1.2 Using Google to understand search intent

a) Study the SERP (first page)

• Action: Search for your main keyword and analyze it front page.
• Purpose: Understand theintention And the content type considered relevant:
  • Headlines well-classified pages (angle, promise).
  • Meta Descriptions (benefits highlighted).
  • Content types : articles, comparisons, product pages, videos, FAQ, etc.

If the SERP is dominated by informative guides, prefer a format pedagogical thorough.

b) Analyze privileged content

• Click on 2—3 results at the top.
• Note the format (tutorial, tip list, case study, sales page) and commonalities.
• Conclusion: Line up your your And your substructure about what Google is serving users for this query.

c) Use related searches

• Action: At the bottom of the SERP, look at the related searches.
• Purpose: Identify long trains easier to target, to integrate into your content (dedicated sections) or to deal with on other pages.

Examples for “management application”:

• best management app
• free management application
• business management software

Step 2: Writing the draft with GPT-4

Objective: Save time by generating an optimized first draft, then refine manually.
Estimated time: 30 to 45 minutes.

Recommended prompts

Prompt 1 (full article):
Write a completely original, imaginative, and natural article by 2,500 words minimum, with # titles # and ## subtitles ##, in French, focusing on the main keyword “X”. The keyword “X” must be present in at least 5% of the text and be in at least 30% of the subtitles (with an external link on these subtitles).
Integrate twitching, of idioms, of transition sentences, of Exclamations And a Informal tone, while avoiding repetitions and unnatural turns.
The item should include: a titre containing “X”, a meta description (130—150 characters), one ## Introduction ##, such relevant lists, a FAQS (~800 words) and a Conclusion.
Make sure the item is 100% original and enough naturalness to pass the AI detection tests.

Replace “X” with your target keyword and then check the titre And the meta in terms of the real SERP. Adjust if needed.

Prompt 2 (enhanced FAQ):
Expand the FAQ section produced. Make it more complete, dynamic, and engaging, while optimizing questions and answers for the “X” query. Use simple and inclusive language for a beginning reader.

Prompt 3 (competitive paraphrase):
Here are excerpts from the first two competing articles positioned on “X”:
[Paste 1—2 key paragraphs from each competitor]
Paraphrase these texts by improving the writing style, making them more dynamic and engaging. Adopt an expert tone in web marketing specialized in SEO. Optimize semantically for “X” (without over-optimizing). Retains key information, but reformulates in an original way.

Step 3: On-page optimization with SynqPro then publication on Webflow

Objective: Finalize the on-page optimization before publication, then publish properly in Webflow.
Estimated time: 15 to 20 minutes for optimization, 15 to 20 minutes to publish.

On-page optimization (SynqPro or equivalent checklist)

1. Connection/installation (if necessary), then Import draft.
2. Define the main keyword for the page.
3. Follow the recommendations on-page: reasonable density of the keyword, H1 title with the keyword (if possible at the beginning), meta description 130—160 characters, H2/H3 with variants and questions, internal/external links useful, alt tags descriptive for images.
4. Optimization score : aim for a high score without “ticking boxes” at the expense of real quality.
5. Reread and check readability, consistent headers, clear structure.

Publishing (Webflow CMS)

1. Open the project And the Collection concerned.
2. Create a new item (New item).
3. Fill : Title (H1/Title), Slug short and explicit, contents rich (H2/H3), pictures (reasonable weight, alt), Excerpt so present.
4. SEO settings of the item: inquire Meta Title/Description + Open Graph image if required.
5. Preview (Preview), reread, correct.
6. Publish (Publish to Selected Domains) then check in production.

Step 4: Technical optimizations (images, structured data, Hn)

Objective: Gain in performance and semantic richness.
Estimated time: 20 minutes.

4.1 Pictures

• Pre-compression (before upload) and adapted dimensions to the actual display.
• Modern formats if possible (WebP on the browser side; JPEG/PNG if constrained).
• Alt text descriptive and natural.
• Lazy loading for images below the fold line (usually enabled by default).

4.2 Structured Data (Schema)

• Add a JSON-LD adapted to the type of page (FAQPage, Article/BlogPosting, Organization, BreadCrumbList...).
• Implement in the Head of the page (or via the CMS for dynamics).
• The markup should match to visible content (no misleading content).

4.3 Hn structure

• A single H1, of H2 by large section, H3 for sub-sections.
• Short paragraphs, lists where relevant.
• At the end of the page, a FAQS targeted improves semantic coverage and answers objections.

4.4 Landing page FAQ

• 3—5 key questions (from “People Also Ask”, customer objections, after-sales service...).
• Short and helpful answers.
• Possibility to add a FAQ page diagram in JSON-LD.

Step 5: Semantic improvement with 1.FR

Objective: Broaden the lexical field to better meet the expectations of the engine.
Estimated time: 10 to 15 minutes.

1. Analyze the text or the URL on 1.FR with the target request.
2. Add some Missing terms really relevant.
3. Aim for a Score 75— 90% (beyond that, pay attention to over-optimization).
4. Update the page in Webflow and republish.

Step 6: Request indexing in Google Search Console

Objective: Accelerate discovering/taking into account by Google.
Estimated time: 5 minutes.

1. Open Search Console (site already checked).
2. URL inspection : paste the published URL.
3. Request indexing.
4. Wait (a few hours to a few days).
5. Follow Performances > Search Results to see queries, positions, and CTR.

Here is a checklist table to apply before publication.

Additional guide Media in Webflow: compression, image and video formats and best practices

Step A: Prepare your media before importing

Objective: Reduce weight, avoid re-imports and maintain perceived quality.
Estimated time: 15 to 30 minutes (depending on the number of files).

1. File naming : descriptive, in lowercase, without spaces (app-gestion-dashboard.jpg).
2. Target dimensions :
   • Hero full width desktop : 1600—1920 px wide.
   • Grids/cards : 600—1200 px depending on the layout.
   • Mobile : avoid importing > 1200 px if the use does not require more.
3. Compression :
   • Photographs : JPEG (60—80 quality) or WebP (60—80 quality).
   • UI/flat illustrations : PNG (8 bits) or SVG so vectorial. Webp/AVIF possible if degraded.
4. Color & profile : sRGB, no exotic profiles.
5. Ratio & framing : stabilize your ratio (e.g. 3:2, 16:9, 1:1) to avoid layout jumps.

Step B: Importing and managing assets in Webflow

Objective: Hold a Asset Panel clean and limit the waste of bandwidth.
Estimated time: 10 to 20 minutes.

1. import via the Assets tab (or drag and drop in the Designer).
2. Replace the heavy visuals with compressed versions when necessary (Replace button).
3. Alt text as soon as the image is inserted (accessible and SEO).
4. Controlled displayed size : Set a max width on image containers to help Webflow generate srcset/sizes adequate.
5. Periodic cleaning : Remove orphaned assets to avoid confusion and errors.

Step C: Images in Webflow: essential settings

Objective: Get sharp, fast, and stable images (Core Web Vitals).
Estimated time: 15 to 25 minutes.

1. “Image” vs “Background image” element
   • Image element : generates responsive variants (srcset), better for SEO and performance.
   • Background image (CSS): no srcset automatic; use it for decorative effects, not for key content.
2. Lazy loading
   • Above the waterline (LCP) : Deactivate the lazy one (load “eager”) for the hero image.
   • Below the waterline : leave lazy activated.
3. Width/height
   • Define width/height (or a ratio via wrappers) to prevent CLS (layout jumps).
4. Alt text
   • Describe the image, no keyword stuffing.
5. CMS images
   • Attach dimension constraints in the templates (max-width) for stable rendering on all entries.
6. Icons & logos
   • SVG preferred (clean, lightweight, scalable).
7. Preload (advanced)
   • For the critical hero image, you can add fetchprioriity="high” via Custom Attributes on the image element (advanced).

Step D: Recommended formats: summary table

Reminders:

• Webflow generates responsive variants for images inserted via the Image element.
• Les background pictures don't take advantage of this: resize them beforehand and don't use oversized files.

Step E: Videos in Webflow: hosting, formats, settings

Objective: Have beautiful, lightweight, and compatible videos without ruining LCP/CLS.
Estimated time: 20 to 40 minutes.

1. Host where?
   • External integration (YouTube, Vimeo, dedicated services): ideal for streaming, adaptive bitrate, analytics.
   • Local files/background video : reserve for Short loops decorative.
2. Formats & encoding
   • MP4 (H.264) : very compatible, good compromise.
   • WebM (VP9/AV1) : better ratio, not supported by all old browsers.
   • Resolution : 1080p max for hero desktop; 720P is often enough, especially in the background.
   • Target bitrate : 1.5—4 Mbps for a background; go up if needed for product demonstrations.
   • Duration : short (5—15 s) for backgrounds (loop).
3. Autoplay & UX
   • Autoplay requires Muted + Playsinline (mobile).
   • Post picture : define a clear and light poster image (improves LCP).
   • Controls : if the video is informative, keep controls (play/pause) and subtitles.
4. Accessibility
   • Provide subtitles if audible speech.
   • Avoid blinks aggressive; respect for visual comfort.
5. SEO & performance
   • Don't embed videos that are heavy above the fold without post optimized.
   • On mobile, consider a Fallback image instead of a hero video.

Step F: Performance Checklist (Core Web Vitals)

Objective: Protect LCP/CLS/INP by design.
Estimated time: 10 to 15 minutes.

• Hero (LCP) :
  • Hero image in Image element, not in the background, Without lazy, fetchprioriity="high” if possible.
  • Post image and video hero, and video Muted + Playsinline.
• CLS :
  • Always inquire width/height or constrain containers; reserve space for iframes/videos/embeds.
• Lazy :
  • All images below the waterline lazy.
• Total weight :
  • Aim for < 2 MB per page at initial load (except in specific cases).
• Animations :
  • Prefer transform/opacity and avoid expensive properties.
• Audit :
  • Test in the tab Performance of the browser and with PageSpeed Insights. Prioritize correcting the LCP resource and the elements causing CLS.

Step G: Media FAQ (quick)

Q: Do I need to convert all my images to WebP?
A: In practice, yes for most raster images. Gardez SVG for logos/icons, PNG for a few cases of complex transparency.

Q: How do I deal with very large background images?
A: Avoid > 2500 px and compress hard. If possible, replace with a Image element to benefit from srcset.

Q: GIF or Lottie for a short animation?
R: Lottie (or MP4/Webm) — much lighter and smoother than a GIF.

Q: Is the video still slowing down my pages?
A: Place it under the waterline or use a post static above, keep bitrates modest, and prefer external hosting for streaming.

Step H: Reproducible mini-process (10 minutes)

1. Prepare : resize + compress (WebP/JPEG, SVG for logos).
2. import : Own assets, alt text, clear naming.
3. Placer : Hero image in Image element, without lazy, width/height set.
4. Optimize : Lazy for the rest, sparse background images, short/silent videos with a poster.
5. Verify : LCP/CLS via a performance test, adjust if necessary.

ADDITIONAL MODULE: THE ESSENTIAL WEBFLOW BASICS FOR BEGINNERS

1. Understand the Webflow interface (Designer, Editor, Editor, CMS, Page Settings)

Before building anything, a beginner should understand one simple thing: Webflow is not a single software, but four different interfaces.

1.1 The Designer (the main tool)

That's where it all happens:
✔ design
✔ Layout
✔ responsive
✔ interactions
✔ CMS structure
✔ On-page SEO

The Designer = Figma + WordPress + Elementor combined.

1.2 The CMS Editor (“content modification” mode)

Great for customers or non-technical people.

We can:
— modify the texts
— replace images
— create/modify CMS items
— update news, blog, team, projects...

You can't:
— change the design
— touch the classes or the layout
— create static pages

1.3 The CMS (content structure)

This is where we create Collections (equivalent to “content types”).

Examples:
• Blog
• Services
• Projects
• Testimonies
• FAQ
• Team members
• Products

Each collection = field structure (text, rich text, image...).

1.4 Page Settings

Each page has a dedicated panel for:

— SEO title
— Meta description
— Open Graph
— Password protection
— Custom code (head/body)
— Canonical
— Page-level redirects

2. Migrations, redirects, and URL structure (301)

For beginners, it is the most forgotten step... and yet one of the most important.

2.1 When to migrate?

When:

• You are redoing an existing site (WordPress, Wix, Shopify...)
• You change the slugs on your pages
• You are changing the structure of the site
• You reorganize your content

2.2 How do I do a 301 redirect in Webflow?

Designer → Project settings → SEO → 301 Redirects

Format:

/old-page
/new-page


Key points:
✔ no final slash on the old one
✔ always start with “/”
✔ Do not include the full URL

Correct example:

/blog/article2019
/blog/how-to-choose-your-tool


2.3 Dynamic redirects (simple pro tips for beginners)

If you had a typical whole category:

/news/...


You can use:

/news/ (.*)
/blog/ %1


Webflow accepts dynamic variables.

2.4 Verify the migration

After publication:
Type in Google:

site: yourdomain.com


And check that:
• no 404 pages appear
• all old URLs link to the new ones
• Search Console does not report errors

3. The Webflow backup system (Backups)

Webflow automatically backs up your site for each major change.

3.1 How do I restore?

Designer → clock icon → Backups

You will see:
• the date
• The time
• the person who modified
• the reason (e.g. “published”, “class change”, “asset update”)

3.2 Restore safely

Restoring a backup:
✔ don't delete your CMS content
✔ does not affect URLs
✔ don't touch the DNS

Perfect for making up for a mistake.

4. Understand how the Webflow CMS works (collections, relationships...)

This is often the main block for newbies.

4.1 A Collection = a type of content

Examples:

CollectionUsageBlogArticles, GuidesServicesServicesPages ServiceTeamTeamTeamFAQ Section FAQ ProjectsPortfolio

4.2 Important fields

The most useful ones:

• Plain text : title, subtitle
• Rich text : items
• Image
• Link
• Reference : link to an element (e.g. author)
• Multi-reference : several relationships (e.g. categories)
• Switch : show/hide an element
• Slug : URL
• Alt text : SEO images

4.3 The CMS template

A single template page = thousands of pages generated.

Example:
You are building a single page: Blog Template
→ Webflow automatically creates 100, 500 or 50,000 pages depending on your CMS.

4.4 Beginner mistakes to avoid

❌ Creating too many Collections
❌ Add 50 unnecessary fields
❌ Blending static content into CMS pages
❌ Edit the slug after publication

4.5 Simple best practice: minimalistic CMS architecture

“Project + Categories” example:

• Collection 1: Projects
• Collection 2: Categories → multi-ref from Projects

5. Classes, combo classes, Client-First (simplified beginner)

Webflow works like CSS.

5.1 The simple rules

• Always name your classes in English
• Always organize by blocks:

section
Container
Wrapper
Item


• Never edit “All H1/All Paragraph”
• 1 class = 1 role

5.2 Combo classes

Example:

Base class:

Button


Variations:

Button is-secondary
Button is-large


6. Image management: compression, alt, formats

6.1 Recommended compression (before import)

You can use:
— TinyPNG
— Squoosh
— CompressJPEG
— Webflow automatically compresses but it's not enough.

Your simple rule:
✔ images ≤ 250 KB ideally
✔ hero ≤ 400—600KB max
✔ WebP as soon as possible

6.2 Recommended formats

TypeFormatWhy? Light web photos & quality SVG vector logos, net SVG illustrations perfect transparency PNG but heavy

6.3 ALT Management

Simple rule:
▶ Describe what a human would see
▶ No keyword stuffing
▶ 7—12 words are enough

Examples:
❌ “webflow site seo agency synqro best”
✔ “Webflow interface showing the visual editor”

7. Page structure and responsive

7.1 Ideal structure

Always start from this structure:

Section (100vw)
Container (max 1200px)
Content wrapper
H2
Paragraph
Buttons


7.2 Mobile-first simplified

In Webflow:

• Desktop design
• Adjust tablet
• Horizontal mobile adjustment
• Vertical mobile adjustment

Always From the big to the small, never the other way around.

8. Publishing, staging, and domain

8.1 Staging

When you post, Webflow posts to:

• ton-site.webflow.io (pre-production)
• your-site.com (production)

You can:
✔ test your site on webflow.io
✔ correct
✔ then publish in prod

8.2 Domain & DNS

You need to connect your domain:
Project settings → Hosting → Add domain

Typical DNS:

A → 75.2.70.75
A → 99.83.190.102
CNAME → proxy-ssl.webflow.com


Propagation: 10 min to 24 hours.

8.3 Automatic SSL

Webflow activates HTTPS automatically so no worries! :)
‍

ADDITIONAL MODULE: TRACKING, FORMS & TEAMWORK IN WEBFLOW

This module is there to cover the part that a lot of beginners forget:
➡️ “How do I measure what my site does?”
➡️ “How do I track the leads who fill out my forms?”
➡️ “How do you work with several people without stepping on each other?”

1. Connect Webflow to Google Tag Manager & Google Analytics

1.1. Installing Google Tag Manager on Webflow

Objective: Centralize all your scripts (Analytics, pixels, events) in a single container.

1. Create an account on Google Tag Manager (tagmanager.google.com).
2. Create a web container for your domain (ex: my-site.com).
3. GTM gives you two code snippets :
   • One for the beacon <head>
   • One for the <body> (after opening the beacon)

In Webflow:

1. Go in Project settings → Custom Code.
2. Paste the script Head of GTM in the zone Head Code.
3. Paste the script Body of GTM in the zone Footer Code.
4. Click on Save Changes then Publish your site on your domain.

From there on, All your tags (GA4, pixels, etc.) will be managed in GTM, without going through Webflow.

1.2. Add Google Analytics 4 via GTM (beginner level)

Let's make it simple: a GA4 “Configuration” tag + a “basic event” tag if necessary.

1. In GTM, go to Tags → New.
2. Chose Google Analytics: GA4 setup.
3. Fill in your Measurement ID (visible in GA4, Admin → Data Feed → Web).
4. Trigger: All pages.
5. Record and publishes your container (Submit → Publish).

Result: GA4 is already receiving the Page views of your Webflow site.

You can then configure your conversions (lead, important click, etc.) directly in GA4.

2. Follow Webflow forms (the minimum for an acquisition site)

The forms are your Nerve de la Guerre. You definitely want to know:

• How many times are they seen
• How many times are they sent
• since Which pages They convert

2.1. Basic configuration on the Webflow side

When you add a Form Block In Webflow, by default you have:

• one form name (Form Name)
• one or more fields (Name, Email, etc.)
• a message of success (Success message)

For a clean follow-up, I recommend:

1. Rename each form with a clear name:
   • form_lead_header
   • form_demo_sidebar
   • form_contact_footer
2. Either:
   • Leave the Success message on the same page
   • either redirect to a “Thank you” page (recommended for beginners):
     • in the form settings → check “Redirect URL” → /thank you (or /thank-you).

The redirection to /thank you Renders the tracking Very simple.

2.2. Follow the forms via a “Thank you” page (beginner method)

Principle:
Each time a form is filled out, the user is redirected to /thank you.
It is considered that every visit to this page = 1 conversion.

Stages:

1. Create a page Thank you in Webflow:
   • Slug: /thank you
   • Contents: “Thank you, we'll get back to you soon.”
   • You can add a link back to the home or a resource page.
2. In Google Analytics 4 :
   • Go in Admin → Events
   • Creates an event based on a condition like:
     • event_name = page_view
     • page_location contains /thanks
   • Then declare this event as conversion.

Result: you have a clear KPI:

“Number of visits to the page /thank you = number of forms sent.”

2.3. Track forms with Google Tag Manager (a bit more advanced option)

If you want to go a bit further, you can:

• trigger an event “form_submit” as soon as the form is sent
• Send this event to GA4

In GTM:

1. Create a Trigger → Form Submission (form submission).
2. Filter it if necessary (according to the URL, the form ID, etc.).
3. Create a Tag: GA4 Event :
   • Event name: lead_form_submit
   • Custom settings (optional):
     • Form_name = {{Form ID or Form Classes}}
     • page_path = {{PagePath}}
4. Associate this tag with Trigger “Form Submission”.
5. Test with the Preview Mode GTM, then publish.

In GA4, you can then declare the event lead_form_submit suchlike conversion.

3. Manage access and work as a team in Webflow

When you start working with several people (agency + client + intern + writer...), the question becomes:

“Who has the right to do what, without breaking the site?”

3.1. The main types of roles (simple logic)

Without going into all Workspace plans, think of 3 profiles:

1. Webflow Designer/Integrator
   • Work in the Designer
   • Manage the layout, the classes, the interactions, the CMS
   • Publish the site
2. Content editor (customer, marketing, SEO)
   • Use it Editor (simplified interface)
   • Edit texts, images, CMS items
   • Don't touch the design or layout
3. Admin/Owner
   • Manage the Project settings
   • DNS, domains, backups, billing, collaborators

3.2. Invite a customer or collaborator as an Editor

For a customer or marketer As a beginner, the Editor is sufficient.

1. Go in Project settings → Editor (or “Members & Guests” depending on your plan).
2. Invite a user with their email.
3. He will receive an invitation to access an ultra-simple interface:
   • he clicks directly on the elements of the page
   • It changes text or images
   • It saves and publishes (depending on permissions)

Good agency reflex:

• You keep the Designer for your team.
• You leave it to the customer only content editing.

3.3. Best collaboration practices (so as not to break the production)

A few very simple rules to add to your guide:

1. Name classes properly
   • In English
   • Structure type Section-Hero, Grid-services, btn-primary
   • shun Div Block 73 For life 😅
2. Do not change the “All H1/All Paragraph” global classes
   You can ruin everything at the click of a button.
   Prefer to create dedicated classes (ex: Heading-XL, Body-text).
3. Separate “experiments” and “real pages”
   • Create a page Sandbox or Playground to test layouts.
   • Don't test things live on the “Home” page.
4. Use a mini process before each publication
   Before each Publish:
   • check the page on desktop + mobile
   • check the main links
   • check the forms
   • reread titles and meta (if changed)

4. Business objective monitoring: which KPIs should you look at first?

For a beginner, you don't need 50 dashboards.
If you already have:

1. Sessions/page views (GA4)
2. Form conversions (Page /thank you or event lead_form_submit)
3. CTR and positions in Search Console (for SEO pages)

... you have the essentials.

You can also suggest a small “post-publication” routine:

• D+1/D+2 : check that the page is receiving visits (GA4).
• S+1/S+2 : check in Search Console if the page is starting to be impressed.
• M+1/M+2 : compare impressions, clicks, positions, conversions.

5. Integrate other scripts (pixels, chat, A/B tests) without breaking your setup

Thanks to GTM, you can gradually add:

• Pixel Meta/LinkedIn/X (paid campaigns)
• Chat tools (Crisp, Intercom, etc.)
• A/B testing scripts (Optibase, Google Optimize alternative, etc.)

Simple rule for beginners:

• All marketing scripts → in GTM
• Nothing hard in Webflow, except in very specific cases
• 1 exception: a few very “technical” scripts (for example schema.org in JSON-LD in the head) can stay in Webflow to remain readable.

Conclusion: a clear, replicable process... and can be improved with an expert

By following this step-by-step guide, you have everything you need to go from “I discover Webflow” unto “I am publishing a really SEO-ready page”, without getting lost in technical jargon:

• you understand what your users are looking for (Ubersuggest + Google);
• you generate and structure your content with effective prompts;
• you optimize on-page (Headings, Hn, meta, meta, internal links, alt, FAQ, diagrams);
• you manage the performance (images, lazy loading, videos) and the semantic field (1.FR);
• you publish cleanly in Webflow, request indexing and follow the results;
• you benefit from the essential Webflow bases (Designer, CMS, backups, 301, staging);
• you draw up your forms, connect Analytics/GTM and organize teamwork.

The idea is not to master everything in one day, but to have a simple and repeatable process : you apply the method on a first page, then you replay it on your future service pages, landing pages and articles. With each iteration, your level increases, your pages perform better, and your site becomes a real acquisition lever — not just a window.

Need a helping hand to take the next step?

If you want to go further (complete site architecture, global SEO strategy, migration from WordPress, implementation of advanced tracking or optimization of your existing pages), you can talk directly with one of our Webflow experts.

👉 Contact our Synqro team For a first free exchange : we look at your site together, your acquisition objectives, and we give you concrete recommendations for the future (without commitment).