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BMA has a unique vision of Design & Build: to transform each professional space into a tailor-made experience.
Following a new artistic direction, the challenge was to redesign the site to reflect this visual territory, clarify the offer and support the generation of commercial opportunities.
Challenges identified
01
A site that was out of step with the new Art Direction, which attenuated the perception of BMA.
02
Image perceived on the site that is out of step with the requirements and the premium level of BMA.
03
Insufficient SEO/technical foundations (slowness, structure, networking), limiting visibility and leads.
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Our Synqro approach
Clarify
01
Audit of the offer and paths, brand platform aligned with the new DA, messages by targets and conversion-oriented tree structure.
Create
02
Redesign of the visual identity and design of a premium Webflow site, designed to embody Elevo's vision.
Activate
03
SEO optimization, content integration and training of internal teams to guarantee autonomy and efficiency.
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Results
+1
Awwwards mention Honorable
-20%
Bounce rate
1
SEO training
The customer's opinion
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“This distinction testifies not only to the quality of the work done, but also to our common requirement with Synqro: to create an impacting website that is both efficient, aesthetic and faithful to our DNA.”
How Synqro enhanced BMA Design & Build: premium Webflow redesign, new AD and powerful SEO boost
Chez Synqro, we support ambitious SMEs in the construction and architecture industries to create premium Webflow sites that reflect their aesthetic requirements, clarify their offer and generate business opportunities in an autonomous and measurable way.
For BMA Design & Build, a company specializing in tailor-made Design & Build to transform professional spaces into unique experiences, the challenge was significant: align the site with a new strong artistic direction, correct a premium image lag, and strengthen the SEO/technical foundations (slowness, Hn structure, weak mesh) that hampered visibility and leads.
We deployed our signature method in three phases for an impacting and recognized result:
- Clarify : In-depth audit of the offer, user journeys, brand platform aligned with the new AD, messages targeted by profiles and a 100% conversion-oriented tree structure.
- Create : Complete redesign of the visual identity and development of a premium Webflow site, fluid, elegant and faithful to BMA's Elevo vision — with a design that embodies the high-end requirements of the sector.
- Activate : Technical and on-page SEO optimization, content integration, and dedicated SEO training for internal teams, guaranteeing total autonomy and rapid evolutions without external dependence.
Concrete results : -20% bounce rate, +1 Awwwards Honorable Mention (testimony of aesthetic and performance quality), and a site that fully supports the generation of business opportunities. As Fabian Medeiros, Deputy CEO at BMA, says: “This distinction testifies not only to the quality of the work done, but also to our common requirement with Synqro: to create an impacting website that is both efficient, aesthetic and faithful to our DNA.”
This project illustrates our strength in the architecture/construction sector: combining Premium UX/UI design, Webflow development scalable, Strategic SEO and skills transfer for sustainable growth. Are you a construction or architecture company looking for a site that elevates your image and converts? Contact Synqro for a redesign that combines aesthetic requirements and business results.
The team on this project
Nathan Lhomme
Co-fondateur & COO
James Brunetto
Co-fondateur & CEO
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Dantin Durand
Développeur Full-stack