Audit the Fermes de Marie site to regain lost SEO visibility

A luxury brand wants to support its growth through organic search acquisition on Google.

Sector

Luxe

Hotel industry

B2C

Enterprise

Established brand

Benefits

SEO

Webflow training

background

Les Fermes de Marie wishes to develop their SEO strategy in order to maintain their visibility and remain competitive in an increasingly competitive context.

Challenges identified

01

The site has experienced a sharp drop in traffic following recent Google updates.

02

Loss of control over the positions of strategic local requests such as “Hotel Megève”.

03

Need to correct +50 technical problems (cannibalization, hreflang, duplicate...)

Marie Farms Project with Synqro
Development of the mobile version of the site

Our Synqro approach

Clarify

01

Strategic and technical SEO audit (technical webflow, content, netlinking,), to identify priority performance levers and build a clear and actionable roadmap.

Create

02

Definition of the sustainable acquisition strategy: semantic cocoon, targeting of key queries, adapted Webflow architecture, correction of technical SEO problems.

Activate

03

Increasing the competence of teams via SEO training on Webflow, monthly coaching and transmission of processes to guarantee autonomy, efficiency and sustainable results.

Synqro will rework the SEO for Marie farmsExcerpt from the Les Fermes de Marie website
Synqro worked on the customer's backlink profileSEO Optimization by the Synqro Agency for Marie Farms

Results

+400

Daily Clicks

49K

New users

8

Weeks

The customer's opinion

“The audit really reassured us. We told ourselves that we just needed clarity and a real actionable strategy. And now that's exactly what we got. It is structured, actionable, and duplicable to our other sites in the group. I would love to go further, with tailor-made training! We feel that it is serious, that Synqro is getting to the bottom of it.”

Clara Poinçon

Marketing Manager at Les Fermes de Marie

From traffic loss to SEO autonomy: our tailor-made support for “Les Fermes de Marie”

Chez Synqro, we don't just make Webflow sites: we transform your digital presence into a real lever for acquisition, visibility and sustainable growth.

Take the example of Fermes de Marie, an icon of luxury hotels in Megève. After a sudden drop in traffic following the latest Google updates, they lost strategic positions on local queries such as “Hotel Megève”. Their need? Regain control, correct more than 50 technical problems (cannibalization, hreflang, duplicates...), and build a sustainable SEO strategy without depending on an agency for each adjustment.

We have structured our intervention into three clear and actionable phases:

  • Clarify : an exhaustive SEO audit (technical webflow, content, netlinking) to precisely identify priority levers and deliver a clear roadmap.
  • Create : a tailor-made organic acquisition strategy with semantic cocoon, targeting of key queries, optimized Webflow architecture and technical corrections for a fast, scalable and SEO-friendly site.
  • Activate : tailor-made SEO + Webflow training, monthly coaching and process transmission so that your teams become autonomous and replicate the method across all your sites.

The result? Total clarity, a concrete and duplicable strategy, as Clara Poinçon, Marketing Manager, puts it: “The audit really reassured us. It is structured, actionable, and duplicable to our other sites in the group. You can feel that Synqro is getting to the bottom of it.”

This is exactly what we bring to each project: certified Webflow expertise, pre-during-after support, and an obsessive focus on your business results: visibility, leads, conversions without sacrificing elegance or performance.

The team on this project

James Brunetto

Co-fondateur & CEO

Guillaume Schlupp

Consultant SEO

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