background
Les Fermes de Marie wish to develop their SEO strategy in order to maintain their visibility and remain competitive in an increasingly competitive context.
Challenges identified
01
The site has experienced a sharp drop in traffic following recent Google updates.
02
Loss of control over the positions of strategic local requests such as “Hotel Megève”.
03
Need to correct +50 technical problems (cannibalization, hreflang, duplicate...)
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Our Synqro approach
Clarify
01
Strategic and technical SEO audit (webflow technique, content, netlinking,), to identify priority performance levers and build a clear and actionable roadmap.
Create
02
Definition of the sustainable acquisition strategy: semantic cocoon, targeting of key queries, adapted Webflow architecture, correction of technical SEO problems.
Activate
03
Increasing the competence of teams via SEO training on Webflow, monthly coaching and transmission of processes to guarantee autonomy, efficiency and sustainable results.
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Results
+400
daily clicks
49K
new users
8
weeks
The customer's opinion
“The audit really reassured us. We told ourselves that we just needed clarity and a real actionable strategy. And now that's exactly what we got. It is structured, actionable, and duplicable to our other sites in the group. I would love to go further, with tailor-made training! We feel that it is serious, that Synqro is getting to the bottom of it.”
The team on this project
James Brunetto
Co-fondateur & CEO
Alice Rossi
Expert SEO Manager