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In 2023, Qobra carried out its rebranding in collaboration with the Bruno agency, which will call on Synqro for the development of the Webflow site.
After a more than successful initial collaboration, the Qobra and Synqro teams continue to move forward hand in hand in order to increase the number of incoming leads.
Qobra is now a historical client of the agency.
Challenges identified
01
Create a Webflow site that allows the Qobra marketing team to publish content more quickly
02
Support rebranding with smooth animations and optimized performances
03
Regularly implement new features to remain market leader and support lead acquisition
Our Synqro approach
Clarify
01
Understand how the trade compensation market works and identify the levers to attract qualified leads.
Create
02
Develop targeted landing pages and tools with high added value such as simulators or interactive demos.
Activate
03
Connect the site to marketing tools, verify hypotheses using the collected data and iterate constantly.
Results
X3
Number of leads
X2
Content Production Capacity
X16
Monthly Organic Traffic
The customer's opinion
“Synqro underlines the development of our site along the way. We have been working together for over a year now to upgrade our site regularly. They are available and responsive and are experts in their field.”
How Synqro multiplies Qobra's leads: scalable webflow, interactive tools and long-term support
Chez Synqro, we transform the Webflow sites of SaaS scaleups into autonomous and scalable acquisition machines, capable of generating qualified leads continuously while freeing up marketing teams.
For Qobra, SaaS leader in commercial compensation (variable pay, sales incentives), the challenge was ambitious: to succeed in a major rebranding (in partnership with Bruno), migrate to an efficient Webflow site, and above all to multiply incoming leads in a sustainable way. After a first phase of recovery along the way, the collaboration lasted more than a year to constantly iterate and stay ahead in an ultra-competitive market.
We applied our signature method in three phases for measurable and increasing results:
- Clarify : A deep dive into the trade compensation market to identify the most powerful acquisition levers and qualifying research intentions.
- Create : Development of a 100% scalable Webflow site with fluid animations, optimized performances (Core Web Vitals), ultra-targeted landing pages, and high added value tools (simulators, interactive demos) to convert visitors into hot prospects.
- Activate : Connection to marketing tools, data-driven monitoring to validate hypotheses, regular iterations, and team training for x2 faster and autonomous content production.
Concrete results : x3 on the number of incoming leads, x2 on the capacity to produce content, and x16 on the monthly organic traffic. Dylan Manceau, Senior Content & SEO Manager at Qobra, testifies: “Synqro resumed the development of our site along the way. We have been working together for over a year now to upgrade our site regularly. They are available and responsive and are experts in their field.”
This historic partnership demonstrates our expertise in Webflow custom development, long term support, Webflow training and organic growth for B2B SaaS. Are you a SaaS scaleup looking for a site that scales with you and multiplies your leads without friction? Contact Synqro for a lasting partnership that turns your site into a powerful business lever.
The team on this project
Nathan Lhomme
Co-fondateur & COO
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Dantin Durand
Développeur Full-stack