Webflow e-commerce, pros and cons

Webflow E-commerce is an extension of the Webflow platform that allows you to create your own online store. Like the creation of showcase sites, this tool offers an intuitive and highly customizable interface to design an e-commerce site in your image.

Webflow E-commerce is emerging as a serious alternative in the face of market giants. Why? Because it combines free design, ease of use and performance.

Chez Synqro, within our agency, we see it every day: Webflow makes it possible to create unique, modern online stores, perfectly aligned with the brand image of our customers.

So is Webflow E-commerce right for you?
We explain everything to you.

A CMS designed for brands that want to stand out

Webflow is much more than a simple CMS.
It is a genuine visual creation studio which allows you to design a 100% tailor-made site, without coding.

And the e-commerce version?
It uses the same philosophy: total freedom in design, while integrating the essential functions of an online store.

No rigid template. No imposed sales funnel.
You imagine → you create.

What is Webflow E-commerce exactly?

This is the Webflow feature dedicated to online sales.

You can:

• Add your products in a few clicks
• Create custom sheets
• Manage your stocks
• Set up deliveries
• Integrate secure payments (Stripe, PayPal, Apple Pay...)

All this, in a visual environment that is easy to handle.
And above all, without sacrificing design.

A store that reflects your image, in every detail

With Webflow, you have total control.

Home page, categories, product sheets, shopping cart, payment...
Each stage of the customer experience can be designed according to your own codes, not those of a generic template.

That's what makes Webflow so powerful for brands that want Making a difference.

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How much does it cost?

Webflow offers three e-commerce plans, depending on the size of your store and your goals.

🟡 Standard — $29/month

• Up to 500 products
• $50,000 Of annual turnover
• 2% transaction fees

Perfect for small shops or start-up projects.

🟠 Plus — $74/month

• Up to 1,000 products
• $200,000 Of annual turnover
• 0% transaction fees

Ideal if you are starting to scale and want to maximize your margin.

🔵 Advanced — $212/month

• Up to 3,000 products
• No turnover limit
• 0% transaction fees

A formula designed for successful brands who need total flexibility.

So, Webflow E-commerce, for whom?

✔️ For brands that want a ultra-design site
✔️ For entrepreneurs who want to keep control, without depending on developers
✔️ For e-retailers who want to get out of the box

But...

❌ If you have a XXL catalog with thousands of references
❌ Or if you need ultra-specific e-commerce functionalities (complex logistics, multi-warehouse management, B2B...)

→ A solution like Shopify could better suit your needs.

Our opinion at Synqro

Webflow E-commerce is a tool enormously effective to create online stores beautiful, fast and personalized.

But like any tool, it should be used well.
And that's where we come in.

Chez Synqro, we support you in creating your e-commerce site on Webflow.
From design to the integration of advanced functionalities (payment, personalized code, automation...), we build a tailor-made store with you, ready to perform.

Do you need an e-commerce site that suits you?
Let's talk about it.‍

The 5 advantages and limitations of Webflow E-commerce

Webflow E-commerce is attracting more and more businesses thanks to its promise of creative freedom and ease of use.
But like any solution, it also has its limits.

Here is an overview of the 5 main advantages and The 5 points of vigilance Things to know before launching your online store with Webflow.

✅ The advantages of Webflow E-commerce

1. Limitless design customization

Webflow E-commerce focuses on creative freedom.
Unlike fixed platforms like Shopify or WooCommerce, you are starting from a blank slate here.

With sound visual editor, you can:

• Edit each item in real time
• Create unique animations and interactions
• Offer a browsing experience that is true to your brand image

Concrete case
An interior design company used Webflow to create an immersive store. Result: +35% in conversions compared to its old Shopify site.

Key figure
75% of consumers judge a company's credibility based on its design (source: Sweor).

2. Fast and secure hosting

Webflow is based on AWS infrastructure to guarantee:

• Excellent loading speed
• Optimal security (SSL certificates included)

Why is it important?
A site that takes more than 3 seconds to load loses up to 40% of visitors.

example
A craft store saw its Bounce rate drop by 50% thanks to a charging time of 1.8 seconds.

Key figure
1 second won = +7% conversions (source: Akamai)

3. An intuitive and accessible interface

Webflow is designed for those who want to manage their site without depending on a developer.

You can:

• Add your products
• Manage your stocks
• Track your orders, simply

example
A craftsman selling handmade accessories created and put online his store in One week, without technical help. Result: €2,000 saved.

Key figure
Businesses using intuitive tools reduce 40% their management time (source: McKinsey)

4. Powerful native integrations

Webflow E-commerce is easily connected to your business tools:

• Zapier to automate
• MailChimp for your campaigns
• QuickBooks For accounting

example
A natural cosmetics brand has automated the synchronization between its store and its CRM. Result: 30% time saved on customer management.

Key figure
Automation increases the productivity of 14.5% and reduced the marketing costs of 12.2% (source: Nucleus Research)

5. Good built-in SEO support

Webflow natively integrates numerous SEO tools:

• Easy management of title tags and descriptions
• Automatic image compression
• Sitemap, redirects, clear page structure

example
A children's clothing store saw his organic traffic increase by 20% after optimizing its pages with Webflow.

Key figure
53% of e-commerce visits come from organic traffic (source: BrightEdge)

❌ The limits of Webflow E-commerce

1. Limited advanced features

Webflow is powerful in terms of design, but more limited for some complex functions:

• Product recommendations based on purchase history
• Multi-warehouse management

example
A sports brand had to invest €5,000 under development to add a personalized recommendations engine.

2. No native multilingual management

Webflow does not yet manage multilingual natively.
You have to go through solutions like Weglot, which add fees.

Consequence
A European e-merchant will have to pay around €1,000/year additional ways to manage your languages via Weglot.

Alternative
Shopify offers native multilingual management on its advanced plans.

3. Standard plan transaction fees

Standard plan includes 2% transaction fees on each sale, in addition to Stripe/PayPal commissions.

example
A store earning €10,000 in CA/month pays:

• €200 to Webflow
• €300 at Stripe
  👉 That is €500 in monthly fees that weigh on margins

4. Limits for large catalogs

Webflow E-commerce is limited to 3,000 products.
Not ideal for very large shops.

example
A company with 10,000 references had to migrate to Shopify Plus after encountering technical and performance limitations.

5. Advanced e-commerce features absent

Some essential functions are not integrated natively:

• Payment in several installments
• Recurring subscriptions

example
A company offering monthly boxes had to use an external solution, which increased its budget by 15%.

In summary

Webflow E-commerce is a incredibly effective tool to create a site that reflects your image, fluid, fast and visually strong.

But you have to measure your needs carefully:

• ✅ Perfect for creative and agile brands
• ❌ To avoid if you manage a massive catalog or very specific e-commerce functionalities

Are you wondering if Webflow is made for your project ?
Let's talk together. At Synqro, we guide you and build with you an e-commerce that makes a difference.

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Prices of the various Webflow E-commerce packages

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Success stories of e-commerce with Webflow

Many businesses have successfully established successful online stores thanks to Webflow, illustrating the potential of this platform. For example, the clothing brand “Fathom” uses Webflow to present its products in an elegant way while providing a smooth user experience. With a minimalist design and intuitive navigation, this company has managed to attract a loyal customer base and generate significant sales.

Another inspiring example is “The Dog Bakery,” which uses Webflow to sell dog food products. Thanks to an attractive design and content optimized for SEO, this company was able to stand out in the competitive pet products market. Their effective use of social media to promote their products has also contributed to their success.

Finally, “Aesop,” a skin care brand, used Webflow to create an immersive online shopping experience. Their site combines sophisticated design elements with a clear product layout, which draws visitors in and encourages them to explore more. These examples demonstrate how Webflow can be used to create e-commerce sites that are not only functional, but also aesthetically appealing, thus increasing the chances of success.

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FAQ — All you need to know about Webflow E-commerce and the creation of a website

1. What is Webflow e-Commerce?

Webflow E-commerce is a turnkey solution for create a sales website fully customizable, with no need to code.

Unlike CMS like WordPress, joomla or drupal, Webflow is distinguished by its Responsive design native and its creative flexibility. You design your Showcase website or e-commerce according to your brand image, while taking advantage of an intuitive interface.

Adding products, integrating payment methods (Stripe, PayPal), stock management, advanced animations: everything is designed for a smooth computer experience, tablet or mobile.

2. Is it suitable for small businesses or freelancers?

Yes, Webflow E-commerce is perfect for create your website when you are self-employed or a small business.
The plan Standard allows you to manage up to 500 products — ideal for getting started your website with a controlled budget.

Thanks to its visual interface, you can add content, manage your pages and update your products without going through a developer, unlike some solutions like Prestashop.

3. Is Webflow suitable for redesigning an existing site?

Absolutely. If you are considering a redraft of your current site under WordPress, joomla, drupal or other, Webflow is an excellent alternative to modernize:

• The design
• Ergonomics
• La content management

You maintain control over your pages and benefit from a responsive site optimized for all devices.

4. Is it optimized for SEO?

Yes, Webflow integrates advanced SEO tools natively, without the need to addextensions Or of plugins like on WordPress.

You can:

• Edit your meta tags (title & description)
• Optimize your URLs
• Generate a sitemap automatically
• Improving performance through a fast web hosting (AWS)

A good seo is essential for create a site visible on Google, and Webflow makes this work easy from the start.

5. How does Webflow e-Commerce compare to Shopify?

Webflow vs Shopify, they are two powerful platforms, but with very different approaches.

👉 Webflow focuses above all on the freedom of creation. If your priority is custom design, a unique user experience and a site that is like no other, it is the ideal tool. You can build each page from A to Z, without theme constraints, and control every pixel of your interface. It is particularly suitable for projects carried out by designers, agencies or brands that want to impose a strong identity.

👉 Shopify, for its part, focuses on commercial efficiency. The platform natively offers many advanced features to manage high-volume stores: multilingual management, cross-selling, subscriptions, multi-warehouse logistics, etc. The interface is designed for e-retailers, even without technical knowledge. You follow a more rigid framework, but you gain in productivity and stability.

In summary :

• Choose Webflow if you want to create a design, personalized and unique e-commerce site.
• Opt for Shopify if you need a robust, complete and scalable platform for a high-volume or fast-growing store.

6. Can you create a multilingual site with Webflow?

Not natively, but it's possible with tools like Weglot.
This allows you to translate your website and to make it accessible to an international audience.

A good point for companies that want to create a multilingual showcase website without multiplying developments.

7. Is it secure?

Yes, Webflow is based on a secure hosting provider (Amazon Web Services) and includes SSL certificates.
Payments are ensured via reliable gateways (Stripe, PayPal), guaranteeing the security of transactions from your sales site.

8. Why choose Webflow for the design of your site?

Webflow is designed for those who want create a showcase or e-commerce site that stands out from the crowd.

Advantages:

• Full customization (no CSS or structure limits)
• Modern animations
• Perfect compatibility with tablets, mobiles, desktops
• Effortless responsive design

👉 A perfect solution to bring life to Monsite with ergonomics and aesthetics.

9. What is the cost of a Webflow E-commerce site?

Three formulas are available:

• Standard — $29/month (up to 500 products, 2% transaction fees)
• Plus — $74/month (up to 1,000 products, no transaction fees)
• Advanced — $212/month (up to 3,000 products, unlimited sales)

These rates include:

• Web hosting
• SEO tools
• La content management
• The maintenance of the responsive site

10. Can you integrate tools like Zapier or MailChimp?

Yes. Webflow offers powerful integrations with:

• Zapier to automate your flows (emails, orders, CRM...)
• MailChimp for your email campaigns
• QuickBooks to manage your accounts

A real plus for manage your site like a pro, even without a dedicated team.

11. Can we sell digital products?

Yes. Webflow allows you to sell:

• Ebooks
• Files to download
• Online courses
• Digital resources

All you have to do is set up a product sheet and an automatic download link after purchase. Simple and effective.

12. Do I need an agency to create a Webflow site?

Not necessarily, but use a specialized web agency Webflow suchlike Synqro, it is:

• Save time
• Avoid technical errors
• Get a site Turnkey, optimized SEO, responsive, fast, and unique

Whether for create your site, Do a redesign, or launch an online store, we support you from A to Z.